Selling your home in North Dallas.

Selling well now takes more than a sign in the yard. Buyers have options again, so your home has to be priced right, shown well, and put in front of buyers where they're actually looking. Through Christie's International Real Estate, I bring serious marketing and a wide network to every listing, at every price point. And I'll give you a straight read on your number before we ever go live, because an overpriced home just sits there and goes stale.

How I approach it

• Pricing built from a real, neighborhood-level analysis, not a guess.
• Presentation that earns its keep: staging guidance, professional photography, and listing copy that actually sells.
• Wide exposure through the Christie's International Real Estate network.
• Negotiation that protects your bottom line, including concession strategies that get deals closed.
• An honest number before you list, even when it's not the one you were hoping for.

My marketing plan

Most buyers form their first impression of your home online, so it has to look right everywhere it shows up. Here's what I put behind it:

• Professional photography and video, plus drone and twilight shots where they help and a 3D tour so out-of-town and relocating buyers can walk through anytime.
• Pre-launch prep, meaning staging guidance, a short punch list of small fixes that pay off, and listing copy written to sell, not just describe.
• Wide exposure, the MLS plus syndication to Zillow, Realtor.com, and the major portals, amplified through the Christie's International Real Estate network.
• Targeted digital marketing, social and online campaigns aimed at likely buyers, plus email to my network and the brokerage's.
• A coordinated launch, a "coming soon" push, open houses where they make sense, and showings managed quickly and cleanly.
• Straight communication, regular updates with real showing feedback so you're never left guessing.

Start where you actually are

Selling looks different depending on what's driving it. Pick whichever sounds most like your situation, or take the 2-minute quiz and I'll tell you.

• We want something smaller. What your equity actually buys around here, and how to avoid moving twice.
• I inherited a house. What has to happen before an estate property can be listed, and why you probably shouldn't renovate it first.
• I'm ready to list. Why the first two weeks decide your sale price, and which prep work is worth paying for.
• I need to sell before I buy. How to sequence two closings, and your options when the timing doesn't line up.
• I'm just curious what it's worth. Free calculators, no phone call, and why the automated estimates miss.

The complete seller's guide

If you'd rather read the whole thing, I wrote it out. It covers what selling actually looks like start to finish, what the current TREC contract says, and what to do when something goes wrong. Checked against form 20-19, which took effect July 1, 2026.

• How to sell a house in North Dallas. The full guide, start to finish, with real July 2026 numbers for all eight cities.
• Questions to ask a listing agent. Sixteen of them, what a straight answer sounds like, and what a dodge sounds like.
• The seller's disclosure notice. What you have to tell a buyer, the eleven exemptions, and what happens if you leave something out.
• MUD, PID and HOA disclosures. The notices due before the contract is signed, and the HOA clock that causes late closings.
• The option period. It moved to Paragraph 5. The 5:00 p.m. rule, and the one thing that voids it entirely.
• After you accept an offer. The 30 to 45 days to closing, day by day.
• When the appraisal comes in low. Your four options, and the TREC addendum that settles it in advance.
• When the buyer's financing falls apart. Why their exit runs until three days before closing.
• What comes out of your check. Every line item, including the new brokerage compensation paragraph.

Questions I get a lot

North Dallas communities

• Frisco
• Plano
• McKinney
• Prosper
• Allen
• Celina
• Little Elm
• The Colony